I am an experienced data professional with a focus on experimentation. Over the last decade, I have helped industry leaders like Meta and Booking.com scale A/B testing and place data at the core of their product strategy. My specialty is designing and building the infrastructure, statistics and culture essential to robust experimentation.

I value:

  • Honesty: I will give you my unbiased opinion.
  • Pragmatism: I care more about adding value than technical complexity.
  • Learning: I will equip you for the future by giving not just the “how” but also the “why”.

Let’s discuss how I can help get your experimentation where it needs to be to grow your business.

My Services

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Experimentation Training

Master the art and science of trustworthy A/B testing, navigate common pitfalls, and accelerate your business growth in tailor-made, interactive workshops.

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Testing Support

Reveal invaluable customer insights and drive product growth through strategic experiment design and rigorous analysis.

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Scaling Experimentation

Personalised guidance to evolve the maturity of your experimentation infrastructure, processes and culture.

Book a free 30-minute consultation

Places I’ve worked

University of Cape Town
Old Mutual
OLSPS Analytics

Work with me

Let’s chat